News

Starbucks Closing Up to 90 Locations Amid Major Change, CEO Brian Niccol Announces
As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...
Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?
The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
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How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment
CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...
Starbucks is shutting down these locations: Here’s why
The chain is trying to lure back customers by renovating 1,000 stores with comfortable chairs, couches, tables and power outlets in the next year.
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Starbucks' immense loyalty program shows its flaws
The coffee shop giant’s Starbucks Rewards program has been one of the industry’s most successful loyalty efforts. But ...
Starbucks set to report 6th straight US sales decline as CEO Brian Niccol continues turnaround efforts
Starbucks is in the midst of a major turnaround in the US, and analysts don't expect to see the company break its streak of ...
Starbucks Q3 Preview: Report Could Show Consumers Ditching Lattes For Living Rooms — Or Sipping Elsewhere
New Starbucks CEO Brian Niccol is attempting to transform the coffee chain with investments in staffing and product. Will ...
Starbucks ditches pickup-only shops as they 'lack warmth'
The firm's boss made the comments after it revealed that same-store sales had fallen for a sixth quarter in a row.