The filmmaker, who will completely own the $90 million horror film in 25 years, says he's unsure why his deal has gained so much attention.

Yes, it's another killer Michael B. Jordan film. But the story behind the scenes, starring Ryan Coogler, is the one that you'll want to study closely.

If you haven’t heard of Sinners, Ryan Coogler’s latest cinematic hit, chances are you haven’t been paying attention. The period-piece horror film starring Michael B. Jordan opened in theaters April 18 and has already grossed an impressive $78 million in just nine days.