Sarandos said the sequence is the first GenAI final footage to appear on screen in a Netflix original series or film. AI has become a flashpoint in Hollywood since the labor unrest of 2023, which resulted in new guidelines for the use of the technology. The main concern is that AI could replace the work of humans.

Speaking at the company’s post-results conference call, the company’s co-CEO, Ted Sarandos, said that the platform had “the very first GenAI final footage to appear on screen” in an Argentine show called “El Atonata.” He noted that Netflix’s internal production group teamed up with producers to use AI to create a scene of a building collapsing.

Netflix has used artificial intelligence (AI) in one of its TV shows for the first time. Netflix Co-CEO Ted Sarandos, speaking to investors during the company's