From crispy comebacks to movie tie-ins, McDonald’s is leaning into novelty—and early numbers suggest it’s working.

This would indicate a 6% year-over-year growth in earnings and a 3% increase in sales when compared to the previous year’s figures of $2.97 per share

McDonald's second-quarter global comparable sales beat Wall Street estimates on Wednesday, as affordable meal bundles and promotions drew in budget-conscious diners looking to stretch their dollars amid economic uncertainty.

A focus on value — along with hot products like a “Minecraft”-themed meal — helped McDonald’s turn around its sagging sales in the second quarter. McDonald's Chairman and CEO Chris Kempczinski said Wednesday that the company's McValue menu,

Return of the McCrispy chicken strips and a Minecraft movie tie-in brought diners back to the fast-food giant, which had seen sales stall in recent quarters.