John Lewis spark disappointment and tears as 2024 Christmas advert divides opinion - Some viewers have been left in tears while others have called it ‘the worst one yet’

Viewers of the new John Lewis Christmas advert have been left uninspired by the offering and instead prefer a viral robin themed advert

Sainsbury's was quick off the mark with its advert, which features beloved Roald Dahl character the Big Friendly Giant (BFG). We see the BFG asking the supermarket to make his Christmas "a big more phizz-whizzing". Meanwhile, Lidl - like John Lewis - has gone for a classic tale designed to tug at the heartstrings.