CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and ...

The new dress code is just the latest tweak under CEO Brian Niccol, who aims to return the coffee chain’s image from a ...

Starbucks has seen 'early signs' that customers are choosing to stay at its coffeehouses longer to take advantage of the free refill perk.

Starbucks' "Back to Starbucks" strategy under Brian Niccol lacks substance, and stock performance has been disappointing.

Starbucks (NASDAQ: SBUX) hired a new CEO, Brian Niccol, who started last September. Just before Niccol took over, Starbucks' ...

Key Takeaways Starbucks CEO Brian Niccol has been busy with a turnaround plan at the coffee chain since taking over last fall.His changes include revamping cafes, prioritizing speed, bringing back ...

Starbucks is creating a new dress code for store employees in an effort to revamp its cafes. Here are the new guidelines.

A visit to Starbucks locations shows unhappy workers. Baristas don’t like the new policies instituted by CEO Brian Niccol.

Starbucks (SBUX) is facing backlash from employees over a newly announced dress code policy. The policy is part of CEO Brian ...

Starbucks is updating its uniform policy, emphasizing the appearance of its recognizable “green aprons” as part of CEO Brian ...