In an Instagram video posted ahead of her upcoming Netflix series, the Duchess of Sussex announced her brand’s new name and its revamped focus.

A small clothing company called As Ever has addressed Meghan Markle ’s decision to use the same name for her lifestyle brand. The Duchess of Sussex, 43, announced that she has renamed her lifestyle brand, American Riviera Orchard, to As Ever in a video posted to her Instagram account on Monday, February 17.

The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City.

Meghan, Duchess of Sussex has relaunched her lifestyle brand, naming it As Ever and unveiling a new website featuring what appears to be a rare photo of her daughter, Lilibet.

Meghan on Meghan crime. Meghan McCain went after Meghan Markle — again — during the premiere of her “Happy Hour” online series on Wednesday and specifically criticized Markle’s newly announced lifestyle brand, As Ever. “She apparently never listens to anyone living in reality,” the conservative commentator, 40, said about the Duchess of Sussex, 43.

Meghan Markle has rebranded her lifestyle venture, previously known as American Riviera Orchard, to the new name “As Ever.” The announcement was made in an Instagram video shared with her 1.9 million followers.

Meghan, the Duchess of Sussex, has announced that her cooking and lifestyle brand will now be called 'As Ever' as she relaunches the brand. Rep. Jasmine Crockett said Wednesday that voters would be "better off" with former President Joe Biden,