“When the company introduces its first foldable iPhone at the end of next year, it will be entering a product category that’s already seven years old—pioneered and dominated by its biggest hardware rival, Samsung Electronics Co. And this time, Apple won’t be debuting a radically new interface or transformative hardware,” writes Gurman.

Sales growth has slowed. The market segment is “tired”. But will the technology titan’s collapsible handset give the company the flex it needs?

Apple will soon begin development of iOS 27 with a shift in emphasis as the company prepares its flagship software to accommodate the first