The deal with McLaren Racing is a part of Allwyn's larger global expansion strategy. The lottery operator, active in seven markets across Europe and the US, aims to boost brand visibility through motorsport's global platform.

Lottery operator Allwyn have built upon their Formula 1 partnership this week by striking a deal with constructors’ champions McLaren. The firm, which holds the UK licence for the National Lottery, will add McLaren to their roster of partners having agreed to get on board with Formula 1 ahead of the 2025 season.

Lottery operator Allwyn has followed up its recent tie-up with Formula 1 with a new global partnership with the McLaren F1 Team

McLaren has linked up with lottery operator Allwyn which will become a new partner to its Formula 1 team, esports outfit, and F1 academy in 2025. F1 announced its own partnership with Allwyn on Tuesday,

Global lottery operator Allwyn Entertainment has been revealed as an Official Partner of Formula 1 in advance of an anticipated deal announcement with the McLaren team.

Allwyn has agreed a new global partnership with Formula 1, which is celebrating its 75th anniversary this year

Allwyn partners with McLaren Racing to expand its global brand, featuring highest brand coverage on F1 cars & Grand Prix gear

Global lottery operator Allwyn has entered into a multi-year partnership with the Formula 1 motor-racing series.

Formula 1 has today announced that it is welcoming leading global lottery operator Allwyn as a new Official Partner in a multi-year deal, beginning in 2025. The two organisations have huge global reach between them.