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WEBOpinion: How Brands Can Create Engaging & Entertaining Video Content. September 6, 2024. With an algorithmic shift to entertainment-based content on social platforms, it’s time for brands to rethink how social content is made, writes Alex Totaro.
Bulmer’s Returns with Refreshing Summer Campaign - AdWorld.ie
WEBJun 11, 2021 · Bulmer’s Returns with Refreshing Summer Campaign. With the all-important summer months for the cider industry now well underway, Bulmers has launched a new campaign as part of its When Time Bears Fruit platform. Called The Alchemy of the Orchard, the campaign was created by Goosebump and will run across digital, TV, OOH and will be supported ...
Subscriptions - AdWorld.ie
WEBIf you would like to subscribe to IMJ, you can do so by emailing [email protected] The cost of an annual subscription to IMJ is only €120.00 (Inc VAT) Subscribe online HERE Your subscription includes the following: 6 issues of Irish Marketing Journal in digital format per year (bi monthly) sent to your email upon publication ...
Adland’s Christmas Crackers: Barry’s Tea “Christmas Train Set”
WEBDec 4, 2020 · Next Monday, December 7, Barry’s Tea’s iconic Christmas radio ad, ‘Christmas Train Set’ airs for the 25th Christmas in a row – making it the longest-running radio ad in Irish advertising history.Listen to the ad here: Christmas Train Set The ad has aired on radio every Christmas since 1994 and tells the story of Martin, a father who remembers the joy of Christmas when he was a child.
Sky Media is Upfront About Future Developments | AdWorld.ie
WEBOctober 28, 2022. Malcolm Murray, Sales Director of Sky Media. Sky Media hosted its annual Upfronts event this week with a number of key speakers, including Orlaith Ryan, chief commercial officer and Malcolm Murray, sales director, Sky Media, discussing recent business developments and outlining plans and opportunities for 2023.
A World First for Citroën Ireland - AdWorld.ie
WEBJune 10, 2022. In what must be a world first, Citroën Ireland’s latest radio ad has been recorded inside one of its own cars. To demonstrate how good the suspension in the new range of Citroën’s actually is, the creative team at Bloom decided to record the latest radio ad while the car was being driven along a bumpy Irish country road in ...
Virgin Media’s Gavan Reilly Tops List of Most Influential Journalists ...
WEBMay 29, 2020 · Virgin Media’s political correspondent Gavan Reilly has taken the number 1 spot in the latest #murraytweetindex, which ranks the most influential Irish journalists on Twitter for 2019. RTE’s Director of News Jon Williams came second, with last year’s joint winner Today FM presenter Matt Cooper in third place.
Orchard Thieves Cider Rolls Out New Summer Campaign
WEBMay 13, 2022. With the all-important Summer months for the cider industry kicking off, the Heineken-owned Orchard Thieves has embarked on a new digitally-led “Follow the Fox” campaign. “As a brand whose DNA is rooted in spontaneous discovery, we’re here for Orchard Thieves fans to live in the moment this Summer; say ‘yes’ and ...
Sky Rolls Out New Campaign to Promote New Streaming Offering
WEBMar 8, 2024 · Sky Ireland has launched a new multi-channel campaign to promote its latest digital streaming offering, Sky Stream. The new “plug and play” offering gives customers access to a range of TV channels, including all the Sky channels, as well as streaming apps like Netflix, Disney+, Apple TV+, Prime in addition to several broadcaster players, all without the need for a satellite dish.
Tourism Ireland Embarks on €4m Ad Campaign in the USA
WEBSep 24, 2021 · Tourism Minister Catherine Martin and Alison Metcalfe, Tourism Ireland’s Head of North America, on Michigan Avenue in Chicago. As it seeks to reboot the Irish tourism industry after 18 months of lockdown, Tourism Ireland is rolling out a new €4.1m “Green Button” campaign in the USA aimed at wooing …